Follow Every Enquiry From First Click To Fee Paid.

Capture, score, route, nurture and convert on one connected path — so no enquiry sits in someone's inbox waiting to be remembered.

A counsellor climbing a rising bar chart beside a lead nurturing panel of email, WhatsApp, chat and call touchpoints

Seamlessly connect your marketing tools to capture every lead

The second a prospect fills out a form on Meta, Snapchat, or Google, their details land in your pipeline — already tagged with the campaign, source and medium that brought them in, with duplicates merged on the way.

Meta Ads

Meta

Facebook and Instagram lead forms land the moment they're submitted.

Snapchat

Snapchat

Snap lead ads feed the same pipeline, tagged to the campaign that ran them.

Google Ads

Google Ads

Search and display lead forms arrive already attributed to source and medium.

Interest, Measured As It Happens.

A finished form step, an opened email, a WhatsApp reply, a call that connects, a meeting that's attended — each one nudges a live score, so you know how warm a lead actually is without asking anyone.

  • Around 30 scoring triggers ship ready to use, spanning registration, engagement, calls, and stage moves
  • Every trigger and its weight is yours to configure — decide what counts, and by how much
  • The score updates the moment the action happens, not on a nightly batch

Live lead score

0/ 100

Cold
Form started+8Mailer opened+5WhatsApp reply+14Call answered+12Meeting attended+18

A Sequence That Never Clocks Off.

Build the workflow visually, or describe what you want and let Buzz draft the first version.

  • Drag-and-drop branches — send a message, wait, create a task, change the stage
  • Conditions split the path, so a reply and a silence never get treated the same way
Explore Automation
Buzz drafted this
Lead CreatedTrigger
Send Welcome EmailAction
Has Email Opened?Condition
Yes
Send Follow-up EmailAction
Wait 1 DayDelay
Create Follow-upAction
No
Send WhatsAppAction
Wait 2 DaysDelay
Notify CounsellorAction
Engage, everywhere

Reach Leads On The Channel They'll Actually Answer.

Email, SMS, WhatsApp, and call or IVR logging are all addressable from the same automation — and retargeting stays in step with wherever a lead actually is in their journey.

Email

Brochures, fee structures and deadline reminders, sent from the same workflow that runs everything else.

SMS

Short, timely nudges for closing dates and payment windows — the ones that actually get read.

WhatsApp

Two-way conversations on the channel students already live in, with every reply landing back in the CRM.

Call & IVR

Counsellor calls and IVR touchpoints logged on their own, with duration and outcome on the timeline.

No Lead Waits On Someone Remembering.

Tasks generate themselves off workflow triggers or get assigned by hand — and the moment one slips past its due date, it flags itself instead of waiting to be noticed.

  • Followups spin up automatically from workflow triggers, or get created manually in bulk
  • Overdue tasks are detected and flagged the moment they slip — nobody has to go looking
  • Create tasks for an entire lead segment in one action

Follow-Up Upcoming

The next call or message is already booked, with a date and a person against it.

Follow-Up Overdue

If one gets missed, it turns red straight away so the team can catch up.

Follow-Up Completed

It gets ticked off, saved to the student's record, and the next one is set up.

Your Pipeline, Your Stages — Moving On Your Rules.

Define whatever stages match how your team actually admits students. A reply, a form step, or a rule you set can move a lead forward automatically — every transition triggers fresh automation and stays on the record.

  • Stages are fully custom per pipeline — name them, order them, colour them however your process works
  • Set up a rule so a stage advances automatically on a reply, a form action, or any trigger you define — or move leads manually, one at a time or in bulk
  • Every stage change can kick off new automation in the same motion — no separate step needed

Lead stages

Set by behaviour
HotReplied within the hour12
WarmOpening mail, slow to answer34
ColdNo response in 7 days58

Everything That Got Them Here, In One View.

Every email, call, message and stage move sits on one timeline — so the full story of a lead is never spread across five tabs.

AK

Aarav Khanna

Lead Score: 36
AI Summary
Assigned to:Neha Sharma
Primary Source:Add Lead Form
Email id:aarav.k@gmail.com
Phone No.:+91 98765 43210
Created at:May 15, 2025, 10:30 AM
Preference:BCA
TimelinesCallsFollow-upsApplications
10:50 AM

WhatsApp reply received from Aarav

10:40 AM

Lead score updated to 36

09:14 AM

Email delivered to aarav.k@gmail.com

09:14 AM

Email (Subject: Welcome Email) sent byNSNeha Sharma

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